Nike-Owned NFT Project RTFKT to Shut Down Operations in Early 2025

RTFKT, the creators of non-fungible token (NFT) sneakers and avatars acquired by Nike in 2021, has introduced its closure.

The agency revealed in a December 2 publish on X that it’s going to wind down operations by January 2025.

Closing Assortment and Legacy Tribute

“At the moment, we’re saying the plan to wind down RTFKT operations,” the post said. “Wanting again, we’re extremely happy with all the pieces we’ve achieved collectively.”

RTFKT additionally outlined plans to launch a remaining assortment in December, the MNLTH X, that includes the BLADE DROP earlier than its closure. The group described this transfer as a testomony to its dedication to innovation and the merging of bodily and digital realms.

Reflecting on its achievements, the corporate highlighted its position on the forefront of digital tradition, pioneering the mixing of the sneaker life-style, gaming, digital trend, and Web3 expertise.

The assertion additionally highlighted its main contributions, together with the Clone X collaboration with famend artist Takashi Murakami, the event of digital footwear that remodeled into bodily merchandise, and its help for 3D artists and digital creators.

To protect its legacy, the corporate introduced plans to launch an up to date web site to showcase its most impactful initiatives.

RTFKT’s Rise and Fall

Based in 2020, RTFKT shortly rose to prominence, elevating at the least $8 million from traders like Andreessen Horowitz. In December 2021, Nike took it over, with then-CEO John Donahoe describing the transfer as pivotal to accelerating the sports activities gear maker’s digital transformation.

The 2 firms then partnered on numerous sneaker collections, even creating customized designs worn by NBA famous person LeBron James throughout the 2023 playoffs.

In line with DefiLlama data, the RTFKT’s whole earnings reached practically $50 million, together with $45 million in royalties, rating it ninth amongst NFT initiatives. Its most profitable collections included the MNLTH and CloneX Mintvial drops, which generated $16.4 million and $13.9 million in royalties, respectively.

Nonetheless, challenges emerged because the broader market cooled. CryptoSlam information shows that year-to-date NFT gross sales have reached $9.9 billion, considerably decrease than the $15.7 billion and $23.7 billion recorded in 2021 and 2022.

In June, a Reuters report revealed that Nike had projected a decline in fiscal income for its NFT division, citing decreased demand. Notably, Clone X, RTFKT’s flagship profile image (PFP) assortment, additionally noticed vital drops in valuation. All these components in the end resulted within the closure introduced on Monday.