Sui Recognizes Sports Fans Through Strategic Partnership with Fan Engagement Platform Trace

[PRESS RELEASE – Grand Cayman, Cayman Islands, November 7th, 2024]

• Sui establishes strategic partnership with UK-based fan engagement startup Hint
• Hint to launch its first marquee activation this month with the ATP Tour, getting Sui-based digital memorabilia within the fingers of world tennis followers

Sui Foundation, the group devoted to supporting the expansion of the Layer 1 blockchain of the identical title, has at the moment introduced a strategic partnership with Trace, a know-how startup on a mission to credentialize sports activities fandom. By this partnership, Sui Basis turns into a know-how accomplice to Hint, additional cementing its dedication to unlock worth in sport and leisure utilizing the ability of blockchain.

Leveraging blockchain know-how and data-driven storytelling, “Traces” are digital memorabilia that seize the drama of sport. Followers declare Traces round sporting moments as markers of their dedication. In doing so, sports activities IPs and sponsors purchase and interact a beforehand unknown fanbase whereas elevating and recognizing the fervour of their followers.

This month, Hint launches its first collaboration with a world sports activities IP, the ATP Tour. The Momentum assortment provides tennis followers over the globe the chance to say restricted version digital memorabilia for every of the 15 singles matches of the Nitto ATP Finals, which sees titans like Carlos Alcaraz and Jannik Sinner conflict for tennis’ greatest prize. Whether or not within the stands or watching from all over the world, followers can now mark their engagement utilizing Sui-based property.

“It is a stepping stone in direction of recognising a whole lot of thousands and thousands of sports activities followers over the globe,” says Tareq Nazlawy, Hint CEO. “We selected Sui as a result of we noticed it as the best choice to present followers the very best expertise: it’s quick and cost-effective at scale and its object-based structure permits us to create playable experiences. Plus, having the power and creativity of the Sui ecosystem on our facet is like teaming up with the Avengers.”

With world engineering powerhouse Epam Methods on board, Hint is being constructed to leverage the easiest of Sui: native zkLogin for straightforward onboarding, and Kiosk for full developer management.

“Because of companions like Hint, Sui is constructing momentum in sports activities and leisure as digitally progressive organizations search to scale their fanbase and interact their world communities,” mentioned Jameel Khalfan, Head of Ecosystem Improvement at Sui Basis. “The ATP is likely one of the first world sports activities IPs to combine Web3 and different rising applied sciences into their tech stack to deal with actual enterprise challenges. We’re thrilled to be supporting Hint of their efforts to assist pioneering rights-holders just like the ATP Tour develop a extra direct and enhanced relationship with their followers by leveraging Sui’s know-how.”

Customers can enroll now and declare their first Hint as a part of the Momentum expertise right here: https://atp.trace.fan/

About Hint

Trace is a know-how startup on a mission to credentialize fandom. By serving to sports activities groups, leagues, and sponsors interact and purchase their largely untapped fan base, Hint empowers organizations to attach with the 99% of followers who aren’t bodily current at occasions. Leveraging blockchain know-how, Hint permits the creation of digital memorabilia that captures the fervour and emotion of sports activities, providing followers a singular approach to interact with their favourite groups. Hint has been based by business leaders from adidas, BCG, Publicis, and Olympique de Marseille. To search out out extra, customers can go to https://trace.fan/.

About Sui

Sui is a first-of-its-kind Layer 1 blockchain and sensible contract platform designed from the bottom as much as make digital asset possession quick, non-public, safe, and accessible to everybody. Its object-centric mannequin, primarily based on the Transfer programming language, permits parallel execution, sub-second finality, and wealthy on-chain property. With horizontally scalable processing and storage, Sui helps a variety of purposes with unmatched pace at low price. Sui is a step-function development in blockchain and a platform on which creators and builders can construct superb user-friendly experiences. For extra details about Sui, please go to https://sui.io.